Pru Life UK Embraces Each New Year with PRU Love!

Pru Life UK ushers in the Year of the Wood Dragon with a renewed commitment to providing enhanced financial security to all Filipinos. Amidst festivities at the heart of Pru Life UK's Escolta branch in Binondo, Manila, over two hundred executives, agents, clients, and staff gathered to extend warm wishes of PRU Love to everyone.

Committed to advancing financial literacy, inclusivity, and awareness across the nation, Pru Life UK takes the lead in fostering industry discussions and community-driven initiatives. To learn more, please read the press release kit below.

In photo: (from left) Pru Life UK Digital Media Marketing Vice President Paul Adrian Bantayan, Vice President for Customer Proposition Abbie Dinglasan, Executive Vice President and Chief Customer and Marketing Officer Allan Tumbaga, Vice President and National Sales Director Blessie Garcia, China Jade’s Red Jade Branch Manager Ton Ang and Assistant Vice President & Sales Director Ann Licup

Manila, 17 February 2024 – With a strengthened commitment to providing better financial protection for every Filipino, Pru Life UK celebrates the start of the Year of the Wood Dragon. Over 200 Pru Life UK leaders, agents, clients, and employees joined and wished everyone PRU Love during the festivities held at the heart of its Escolta branch in Binondo Manila.

The leading insurer maintains its top position in New Business Annual Premium Equivalent & total Premium Income from Variable Life Insurance products according to the Insurance Commission’s Life Insurance Sector Quarterly Statistics for Q3 2023. Read the recent NBAPE report.

Pru Life UK’s products are made accessible through its over 42,000 digitally-empowered agency workforce and like-minded partners.

Pru Life UK beckons prosperity with its annual customary Lion Dance ceremony at its China Jade office situated along the historic Escolta street.

The Company recently launched PRULove for Life – an affordable, limited-pay, whole-life participating plan for as low as Php 87 per day* with lifetime coverage up to age 100 and flexible payment terms of 5, 10, 15, or 20 years to pay. To know more about PRULove for Life, talk to your Pru Life UK agent today or visit Pru Life UK's website.

Pru Life UK is also committed to driving up financial awareness, literacy, and inclusion in the country by leading industry discussions and programs for the community. Its PRUBabies campaign seeks to protect 175,000 newborns with free insurance coverage against select infectious diseases such as Dengue, Typhoid, Measles, and Malaria. 

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2,400 teachers certified to provide financial education lessons in primary schools

 

Teachers from around the Philippines recognized in accreditation program developed by Pru Life UK, Prudence Foundation, and JA Philippines

From the Press Release Kit

Pru Life UK, together with its community investment arm in Asia and Africa, Prudence Foundation, and Junior Achievement (JA) Philippines, have certified over 2,400 teachers to teach financial education under the 2022 Cha-Ching Curriculum Financial Accreditation (CCFA) program for the school year 2021-2022.

Cha-Ching was introduced back in 2011 as an online, interactive platform to promote and teach children about the four money-smart concepts - Earn, Save, Spend and Donate. In 2016, Pru Life UK partnered with JA Philippines to have the Cha-Ching Curriculum, using the already successful Cha-Ching Money Smart Kids materials, integrated in the Edukasyon sa Pagpapakatao (Values Formation) subject of Grade 4 students, in coordination with the Department of Education (DepEd). 

The objective is to provide an organized approach and structured lesson plans for teachers to ensure good learning outcomes for the students. It is also meant to adopt timely and proactive measures to intensify the integration of financial literacy in the K to 12 basic education system curriculum in the country.

In order to supplement the financial education curriculum implementation, the CCFA, an online assessment tool, was created. This tool is to accredit and recognize the hardworking teachers for their mastery in teaching the money-smart lessons of the Cha-Ching Curriculum. 

“The idea of earning money, having to save, having to have a budget, having expenses, and understanding what are expenses versus savings - these are issues that affect all of us. By the age of seven (7), basic concepts related to financial behavior will have already been formulated or developed,” said Marc Fancy, Executive Director of Prudence Foundation.

“Our goal is to reach even more Filipino students and teachers in this continuing commitment for financial education and inclusion. It is our fervent hope that the Financial Education Policy will usher greater momentum for Cha-Ching to bring smiles to more Filipino children and their families, and help them get the most out of life,” shared Atty. Emeren Vallente, SVP and Chief Legal and Government Relations Officer of Pru Life UK, in her opening remarks during the virtual recognition program. 

“We at JA are in the business of empowering young people and what better way to do this than recognizing outstanding teachers and outstanding teaching. The CCFA program has been developed to inspire excellence and to recognize these special educators that have made such a strong positive impact on financial literacy,” said Maziar Sabet, President and CEO of JA Asia Pacific. 

As the highlight of the celebration, various top and special awards were handed over to Cha-Ching teachers and institutions who have shown exemplary commitment, dedication and brilliance in teaching Filipino youth the value of financial literacy. About 40 CCFA exam topnotchers from the Philippines were chosen to attend the first ever regionwide Cha-Ching Financial Literacy Conference, sponsored by the Prudence Foundation in partnership with JA Asia Pacific, held on February 18-19, 2022.

Going forward, Cha-Ching will continue in its drive to foster financially literate youth, alongside teachers and partners in the education sector, through ceaseless improvements and innovations, toward expanding its reach beyond the current 170,000 student beneficiaries this year.

Between the years 2016 to 2021, Cha-Ching was able to connect with close to 500,000 Filipino students. Additionally, just in 2021, Cha-Ching was able to garner 6,747 educators to teach the Cha-Ching Curriculum in participating schools in the Philippines, bringing the cumulative number to 11,910 teachers from 2016 to 2021.

For more information about Cha-Ching, please contact coordinator2@japionline.org or visit https://chaching.cartoonnetworkasia.com/en/.

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Pru Life UK, DepEd, and JA Philippines celebrate 10 years of Cha-Ching in the country

Cha-Ching, the insurer’s award-winning financial literacy and responsibility program for children, celebrates its 10 years in the country.

In line with this celebration, Cha-Ching, leading life insurer Pru Life UK, together with Prudence Foundation, Junior Achievement (JA) Philippines, and the Department of Education (DepEd) conducted a variety of virtual financial wellness activities for Cha-Ching teachers and students in Bicol Region.

From the Press Release Kit:

Participants from Pru Life UK, Prudence Foundation, DepEd Bicol, JA Philippines, as well as teachers and students from Bicol join the virtual celebration of Cha-Ching’s 10th year anniversary in the country.

Taguig City - In celebration of the 10th year anniversary of Cha-Ching, an award-winning financial literacy and responsibility program that instills sound financial habits and promotes financial responsibility in children, leading life insurer Pru Life UK, together with Prudence Foundation, the community investment arm of Prudential in Asia and Africa, the Department of Education (DepEd) and Junior Achievement (JA) Philippines, conducted a variety of virtual financial wellness activities for Cha-Ching teachers and students in the Bicol Region.

A financial wellness talk for teachers entitled Market Entry Strategy Plan was presented by Mr. Orlando Ballesteros, Chief Operating Officer of Exlinkevents; a Cha-Ching Jingle Writing seminar and contest was hosted by Ms. Sheena Lee Palad, a song writer; while a business plan competition for students themed How to Earn during a Pandemic was led by DepEd. These activities were conducted virtually via Zoom and broadcasted live through JA Philippines’ Facebook page.

“We are delighted that the Philippines continues to represent our largest Cha-Ching country. Working in partnership with the DepEd and JA, over 9,000 teachers have been trained and more than 460,000 students have been benefitted through the Cha-Ching Curriculum since its launch. As part of our continued efforts to make Cha-Ching and financial literacy more accessible, we will be launching an online educational game for children to practise their money management skills soon,” shared Marc Fancy, Executive Director of Prudence Foundation.

Marc Fancy, Prudence Foundation Executive Director

Cha-Ching, Prudence Foundation’s flagship financial education program for children was launched in 2011 in partnership with Cartoon Network Asia and children’s Education Specialist, Dr. Alice Wilder. The program began with 18 animated episodes, which through engaging characters and song, aimed to teach children aged 7-12 the key money management concepts of Earn, Save, Spend and Donate. These episodes continue to be broadcast every day across Cartoon Network channels in Asia, reaching over 35 million households across the region and 4.3 million in the Philippines.

The Cha-Ching Curriculum, which brings financial literacy into classrooms at schools ensuring that key concepts are being understood by children, was launched in Bicol in 2019. In the academic year of 2020-2021, over 4,400 teachers were trained under the Curriculum and more than 100,000 students (90% of all grade 4 students in Bicol) completed the Curriculum.

A total of 81% of Cha-Ching teachers in the Philippines who passed the Cha-Ching Financial Accreditation (CCFA) online assessment, including the national CCFA award winners for the Educator of the Year Award and the Cha-Ching Bling Award in 2020, were all from Bicol.

Despite the COVID-19 pandemic restrictions, students continue to benefit from the Cha-Ching program as part of the DepEd’s distance learning framework that has been implemented across the country. In Bicol, 60% of students taking part in the program for this academic year, learned through radio-based instructions.

The Cha-Ching Kid$ At Home initiative was also rolled out last year to provide effective tools for children to learn the concepts of money management while at home with their parents. These include practical activities encouraging discussions around money as part of everyday life. The materials are available and can be downloaded from the Cha-Ching website.

Pru Life UK’s innovative approach to digitize financial learning among Filipino children and families is recognized by the 2021 Asia-Pacific Stevie Awards. The company will be awarded a Silver Stevie Award at a virtual award ceremony which is set to take place on July 14.

For more information: www.prulifeuk.com.ph

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Pru Life UK advances financial literacy for Filipino families with Cha-Ching Kid$ at Home webinar

Have you joined the "Cha-Ching Kid$ at Home: Financial Literacy Basics for Filipino Families" webinar last September 12? Naku I missed it because of unforseen event. Sayang! But don't worry, kung na-missed nyo din, I will be sharing the  post-event press release and photos.

From the Press Release Kit:

Pru Life UK recently hosted the latest PRUWise webinar, entitled Cha-Ching Kid$ at Home: Financial Literacy Basics for Filipino Families. The expert-led and fun-filled webinar aimed to teach both parents and children the building blocks of a solid financial future.

Host MJ Pangan invites participants and their kids to take part in the fun, virtual games on financial literacy. 

The webinar was hosted by children’s show TV personality Tonipet Gaba and Pru Life UK’s Mary Jane Pangan. It featured education and finance experts Dr. Queena Lee-Chua and Dr. Mary Joy Abaquin, who shared their insights on how parents can raise money-smart children at home. Almost 700 parents and children from around and beyond the Philippines joined the virtual event.

Host Tonipet Gaba encourages parents to tune in to one of the webinar’s topic experts, Multiple Intelligence International School (MIIS) Founder and Directress Dr. Mary Joy Abaquin.

“Pru Life UK’s advocacy of financial literacy applies to kids as much as it does to parents. We introduced the Cha-Ching Kid$ at Home webinar because we believe in starting the journey to financial wellness at a young age. It provided an avenue for parents to teach their kids essential life skills like money management in an engaging way,” says Pru Life UK Senior Vice President and Chief Customer Marketing Officer Allan Tumbaga.

Multi-awarded Ateneo professor and author Dr. Lee-Chua shared tips on how to introduce money concepts to kids. She advised parents to do frequent activities with their kids, from teaching them how much things are and where money comes from. She also encouraged parents to normalize lessons about monthly bills, exchange rates, or distinguishing between needs and wants when kids are older. According to her, "Parents and teachers are the best role models. If we don't practice what we preach, it will be absorbed by our kids."

Ateneo Professor and Author Dr. Queena Lee-Chua shares strategies for parents to introduce money concepts to kids.

Complementing her talk was the discussion led by Dr. Abaquin, author and founding directress of the Multiple Intelligence International School. She guided parents through the concepts of financial and fiscal responsibility, saving and investing, and responsible consumerism by making smart spending choices.

“Financial freedom is a mental, emotional, and educational process that all of us have to go through. As parents and teachers let us take an active part in giving our kids this lifelong gift,” she said.

Multiple Intelligence International School founding directress and author Dr. Mary Joy Abaquin discusses insights on instilling the financial growth mindset to children.

The Cha-Ching Kid$ at Home webinar also featured exciting games for kids aged seven to 12 years old about money management. The activities were designed to be an engaging way for children to value money and be careful with their allowance.

Participants estimated the correct cost of school supplies in Guess the Price, while they determined if an item is a necessity in Need or Want? The games were based on existing Cha-Ching Kid$ at Home modules. Game winners received P500 gift cards and exclusive Cha-Ching comics, while one lucky attendee won a brand-new tablet to aid in their home schooling.

“We are happy to supplement the Cha-Ching Kid$ at Home online resources, an initiative developed by Prudence Foundation – the community investment arm of Prudential in Asia and Africa – following its launch last June. The webinar, also done in partnership with Junior Achievement Philippines, reinforces our We DO Education promise, where we aim to teach Filipinos to be money smart. Previously, we worked with schools and institutions to promote financial literacy. Our new work from home setup has pushed us to pivot to digital and give parents an active role in their child’s education with simple yet quality resources,” shares Tumbaga.

“Financial literacy may be an intimidating topic for both parents and children. This motivated us to develop easy resources for parents to teach and facilitate, and at the same time, make learning fun and enjoyable for kids. Our modules are free and available online for everyone to access,” ends Prudence Foundation Executive Director Marc Fancy.

Prudence Foundation Executive Director Mark Fancy opens the webinar with an overview of the Cha-Ching program.

Parents can view online or print out the Cha-Ching Kid$ at Home modules, including parent guides and daily challenges that teach their children the four basic money management concepts– Earn, Save, Spend, and Donate. Modules come with hands-on activities, and music video links. Access the modules at www.cha-ching.com.

Hope this helps you to educate your kids to be a  money-smart kids. Till next webinar momshies!

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Pru Life UK Promotes Financial Literacy among Filipino Families

Teaching our kids how to save money is very important. Especially this time, it is also important to teach them how to be money-smart kids. 

But since kids are not allowed to go out, Pru Life UK and Prudence Foundation continue to highlight their thrust of raising money-smart kids at home through the Cha-Ching Kid$ at Home program. You too can join the free public webinar, please read the details below.

From the Press Release Kit:

Pru Life UK, in partnership with Prudence Foundation and Junior Achievement Philippines, is bringing financial literacy to every household through “Cha-Ching Kid$ at Home: Financial Literacy Basics for Filipino Families”. The free public webinar, taking place on September 12, 2020 at 2:00 PM via Zoom, invites parents and their children, aged seven to 12 years old, to participate and learn basic money management skills.

“In these extraordinary times, it is imperative that Filipino families empower their kids to be future-ready, especially around money matters. By offering the Cha-Ching learning and experiences online, we hope to reach out to and educate more people on basic money management,” says Allan Tumbaga, Pru Life UK Senior Vice President and Chief Customer Marketing Officer.

The webinar will be hosted by lifestyle and children’s TV presenter Tonipet Gaba and Pru Life UK’s own Mary Jane Pangan. It will also feature two education and finance experts as guest speakers.  Dr. Queena Lee-Chua, a multi-award-winning mathematics and psychology professor and the author of Study Smart: What Parents, Students, and Teachers Should Know, will lead the session “Introducing Money Concepts to Kids” and share tips with parents on how to teach their children about financial matters. Joining her will be Dr. Mary Joy Abaquin, the founder of Multiple Intelligence International School and author of 8 Simple Secrets to Raising Entrepreneurs. She will discuss different ways to develop the entrepreneurial skills of children in her session “Start Them Young: Instilling the Financial Growth Mindset to Kids”. 

To make the webinar even more exciting, the event will also feature interactive money-related games and special prizes for children. A lucky participant will also win a brand-new tablet through a raffle.

The webinar is part of Pru Life UK’s We DO Education commitment, which aims to help more Filipinos become money-smart. In June, Pru Life UK and Prudence Foundation launched the Cha-Ching Kid$ at Home initiative to provide online and printable materials to parents, helping them teach their children easy-to-learn money management concepts like Earn, Save, Spend, and Donate. These resources, including music videos, topics for discussion, and engaging activities, can be accessed and downloadable for free on the website, www.cha-ching.com. 

“We understand the important role that parents play in shaping their children’s financial future. By making the learning process more fun and inspiring, we aim to help cultivate more financially-responsible behaviors among both parents and children in the Philippines,” says Marc Fancy, Prudence Foundation Executive Director.

To join Cha-Ching Kid$ at Home: Financial Literacy Basics for Filipino Families, register at link.

For more information, visit the Pru Life UK website at prulifeuk.com.ph or the Facebook page at facebook.com/prulifeukofficial.

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About Pru Life UK

Established in 1996, Pru Life UK is the pioneer of insuravest, or investment-linked life insurance products, in the Philippines and is one of the first life insurance companies approved to distribute US dollar-denominated investment-linked life insurance policies in the country. Since its establishment, Pru Life UK has expanded its reach to over 190 branches in the Philippines, with the biggest life agency force of more than 32,000 licensed agents.

The company ranked second (2nd) among the country’s life insurers based on the Insurance Commission’s 2019 rankings in terms of new business annual premium income. Pru Life UK is headquartered in Uptown Bonifacio, Taguig City.

Pru Life UK and Prudential plc are not affiliated with Prudential Financial, Inc. of the United States, Prudential Assurance Company (a subsidiary of M&G plc, a company incorporated in the United Kingdom), Philippine Prudential Life Insurance Company, Prudentialife Plans, Inc. or Prudential Guarantee and Assurance, Inc. (all Philippine-registered companies). Pru Life UK is a life insurance company and is not engaged in the business of selling pre-need plans.

 For more information: www.prulifeuk.com.ph

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