AJI-GINISA® marks 30 years of gisa goodness in the Philippines

 

As AJI-GINISA® marks 30 years of gisa goodness in the Philippines, the APC Group welcomes Zia Dantes as newest member of the Ajinomoto family.

From the Release Kit:

It’s been 30 years since AJI-GINISA® was first introduced in the Philippines. As the first flavor seasoning in the country that provides complete gisa deliciousness, AJI-GINISA® changed the way Filipinos cook sumptuous homemade meals for their families. 

Three decades ago, AJI-GINISA® brought the gisa taste of garlic, onion, meat, and seasonings in an easy-to-use package. Today, as the well-loved flavor seasoning turns 30, the Ajinomoto Philippines Corporation (APC) Group proudly launches a new and improved version—now made ‘more meaty, more gisa” in an 8g pack retailing only P3.00 (SRP).

“We are grateful to be a kitchen staple in Filipino household for the past 30 years.  It’s both humbling and a delight to know that AJI-GINISA® plays an important part of families’ bond over delicious food. With the improved Aji-Ginisa®, we wish that more families, especially the young ones, to eat nutritious meals, which should do wonders in these challenging times,” said Roann Co, Ajinomoto General Manager of Marketing and Public Relations.

As part of the celebration, the APC Group is also excited to welcome the newest member of the Ajinomoto family: Zia Dantes, the adorable daughter of the brand’s long-time brand ambassador and superstar Marian Rivera-Dantes. 

Zia is the perfect endorser for the new and improved AJI-GINISA®, as she embodies the brand’s mission of encouraging fellow kids to eat nutritious, yummy food, made possible through AJI-GINISA®. It’s fitting to have the mother-and-daughter tandem of Marian and Zia as they capture what AJI-GINISA® has been doing for years—making it easier for parents to have their kids eat more vegetables.

Launched in 1991, the AJI-GINISA® has always been the “secret ingredient” that makes any stir-fried vegetable meal taste appealing to kids and adults alike. With just a few sprinkles of AJI-GINISA®, ordinary veggies become extraordinary dishes. The reason behind this is the product’s powdered form that makes it easier to apply to any dish. While AJI-GINISA® is perfect for stir-fried dishes, it is also perfect for fried rice, fried egg, and fried fish. among others. Its recent quality improvement will also give you improved overall deliciousness or ‘umami’, stronger gisa taste and enhanced meaty taste. 

AJI-GINISA®’s 30th year in the country is reflective of the brand’s strong “Eat Well, Live Well” promise, helping Filipinos enjoy nutritious and delicious meals through the years. With the new and improved AJI-GINISA®, the brand also hopes to enjoin more families, especially kids, to live a healthier lifestyle. 

“What an amazing 30 years it has been for AJI-GINISA®. We are humbled to have been embraced by Filipino homes through the delicious meals that AJI-GINISA® helped cook. We look forward to being part of more memorable and happy moments for the family around the dinner table,” Co shared.

For more information about AJI-GINISA® (including gisa goodness recipes), head on to COOKMUNITY by Ajinomoto Philippines Facebook page: https://www.facebook.com/CookmunitybyAjinomotoPH/.

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AJI-GINISA® makes cooking #GarantisadongGinisarap

Many of us discover the love for cooking when the government started to impose community quarantine. Yun iba pa nga naging source of income na nila. Talagang mahilig magluto ang mga Pinoy kaya naman saktong sakto ang ginisarap na lasa ng AJI-GINISA®.

The flavor seasoning mix provides balanced ‘gisa’ taste and aroma that make stir-fried and saucy dishes more delicious.

From the Press Release Kit:

Celebrity mom Pauleen Luna-Sotto shares her personal recipe made #GarantisadongGinisarap with AJI-GINISA® Flavor Seasoning Mix.

Filipino cuisine is known for its breadth and diversity. It plays an important role in Filipino culture and brings communities closer. From classic finger food, party meals, even to everyday snacks and ulam, Filipino cuisine can be enjoyed and cooked in many ways. In fact, the taste of a Filipino dish may differ depending on the cooking process practiced in various regions in the country. But an important characteristic in most Filipino dishes is the presence of delicious ‘gisa’ taste and aroma that make Pinoy ulam more appetizing.

Renowned chef and entrepreneur Gino Gonzalez also share his personal recipe made #GarantisadongGinisarap with AJI-GINISA® Flavor Seasoning Mix

Ajinomoto has been helping Filipinos everywhere make meals more delicious with AJI-GINISA® Flavor Seasoning Mix. For just P2 per pack the possibilities for creating affordable, meatier and ginisarap dishes are endless. AJI-GINISA® proves to be a great addition in your pantry.

“AJI-GINISA® is best for stir-fried dishes like vegetables and noodles. However, it is also suitable for saucy dishes like afritada because of its meaty gisa deliciousness,” says Daryl Magno, Ajinomoto Philippines Corporation’s Seasonings Category Manager.

To inspire homemakers to discover and experience the versatility of AJI-GINISA®, Ajinomoto partnered with celebrity mom Pauleen Luna-Sotto, renowned chef and entrepreneur Gino Gonzalez, and online foodie influencers to share their own kitchen recipes on social media using the all-purpose seasoning.  From making stir-fried dishes to saucy ulam, AJI-GINISA® serves as their perfect partner in cooking. 

Ajinomoto’s Eat Well, Live Well promise

The AJI-GINISA® Flavor Seasoning Mix is part of the brand’s Eat Well, Live Well promise to make mealtimes healthy, delicious and enjoyable. Through AJI-GINISA®, Ajinomoto aims to simplify the cooking process so families can enjoy a more nutritious diet that doesn't sacrifice taste.

“We recognize that eating is a communal experience for many Filipinos, so we continuously offer quality products that expand the choices we serve our families. Not only do we want them to have enjoyable mealtimes, but we also want them to lead healthier lifestyles,” shares Magno.

Discover delicious and nutritious recipes on Cookmunity® by Ajinomoto’s Facebook and Instagram pages.

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